Choosing the right words

 

Life is noisy, attention spans are shrinking. It’s never been more difficult for you or your organisation to cut through and make a positive impact on the world. But it can be done. By choosing the right words.

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My clients stand out because I help them to capture the imagination of the people they want to do business with. You can call it content, communications or marketing. But the key is to make sure that what you say is genuinely interesting and useful. Do that and you will start to create a story that people truly want to listen to – and respond to.

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I write web copy, white papers and video scripts. I create speeches and blogs for business leaders. I produce and present podcasts. And I’m also an experienced magazine editor.

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I’m confident working with senior executives, helping them to shape their messaging and the positioning of their organisations. But I also enjoy working with clients at all stages of their career journey. I’m flexible, and have built my career on putting the needs and concerns of the people that I work with first.

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After 18 years running what was Scotland's leading publishing and content agency, I launched Fraser Allen Communications in January 2020. Prior to that I worked in senior marketing and publishing roles in London and Edinburgh.

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This website (currently under reconstruction) will soon explain a little more about how I help my clients – I'll be adding more pages in October 2024. In the meantime, do get in touch if you’d like to have a chat.

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fraser@allencomms.co.uk