Choosing the right words

 

Life is noisy. It can be difficult for you and your organisation to cut through and make a positive impact on the world. But it can be done by choosing the right words.

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I help my clients stand out by capturing the imagination of the people they want to do business with. You can call it content, communications or marketing. But the key is to make sure that what you say is genuinely interesting and useful. Do that and you will start to create a story that people truly want to listen to – and respond to.

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I write web copy, white papers and video scripts. I create speeches and blogs for business leaders. I produce and present podcasts. And I’m also an experienced magazine editor.

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I’m confident working with senior executives, helping them to shape their messaging and the positioning of their organisations. But I also enjoy working with clients at all stages of their career journey. I’m flexible, and have built my career around putting the needs and concerns of the people that I work with first.

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After 18 years running what was Scotland's leading publishing and content agency, I launched Fraser Allen Communications in January 2020. Prior to that I worked in senior marketing and publishing roles in London and Edinburgh. But I have now returned to what I love most – working directly with my clients, writing great content, and now also sharing ideas through my new Learn The Art Of Storytelling course.

 

Do get in touch if you’d like to have a chat.​​​​

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Fraser

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