Exceptional content

 

I’ve been writing professionally for a long time. I never stop learning but these are four steps I always take:

 

1 Gather compelling material

This comes from a combination of thoughtful research, knowing how to interview people, and the experience to indentify what will work.

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2 Create a powerful story

Whatever you want to communicate to an audience, you can create a story that makes them sit up and take notice. I share my techniques for this in my Learn The Art Of Storytelling course (add link).

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3 Strip it back

Critically reviewing and filtering what you've written is crucial. As the author Elmore Leonard wrote: “Leave out the parts that readers tend to skip."

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4 Make an impact

While I focus on creating great content, I also work with experts who can give the story maximum impact. That includes outstanding photographers, illustrators, designers – and working with web agencies to optimise digital content.

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WHAT do I write?

I create web copy, white papers, reports and video scripts. I write speeches and blogs for business leaders. I produce and present podcasts. And I’m also an experienced magazine editor and features writer.

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WHO have I written for?

Here are just a few of the brands: 

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