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Some of my scribbles...

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Eight time and a whole lot of wisdom from people who truly know how to capture an audience's attention

Linkedin

February 2021

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11 tips based on 50 episodes of my Scottish Business Network podcast.

Linkedin

September 2020

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As a hidden gem in Edinburgh's West End reopens its doors, I explain the lessons I've learnt from its collection of almost 4,000 books.

September 2020

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I landed my my first media job 32 years ago, and got off to a flying start. Post COVID-19, we need to do everything we can to help the new generation of media stars.

Linkedin

June 2020

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Why enthusiasm, blank CDs and a ghetto blaster weren't enough to launch a public health campaign.

Linkedin

June2020

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Why 'great supporters' are the underrated stars of organisations

Linkedin

May 2020

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What CM is and how to use it

Linkedin

May 2020

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Why I sold White Light Media and launched Fraser Allen Communications

Linkedin

Jan 2020

My life in the world of money

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Three lessons I've learned in marketing

Taking stock in the Library of Mistakes

The Scotsman

Jan 2020

Farewell White Light, hello me

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An interview with Keith Skeoch, CEO of Standard Life Aberdeen

White Light Media

Aug 2019

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A glorious Scottish football magazine failure

Nutmeg

Mar 2019