I will help you and your organisation succeed.
Working with me, you will have the support of an experienced business journalist, comms expert and marketer. You will also have someone on board who puts himself in the shoes of his clients, is enthusiastic, flexible and keen for you to succeed.
I'm a talented, hard-working writer who can bring complex and demanding topics to life in a way that makes audiences sit up and take notice. I'm particularly experienced in B2B and finance but love writing about just about anything. I'm also strong on strategy (comms and marketing, external/internal), project management and presentations (live events, audio and video).
I'm based near Edinburgh and, before the pandemic crisis, was frequently in London. However, I'm also used to remote-working effectively with clients all over the world (just as well in recent circumstances).
What the CV says
For 18 years, I owned and led White Light Media, building it into Scotland's leading content agency, and launching award-winning projects for brands such as Standard Life, Lloyds Banking Group, Tesco, Total, Channel 4 and Royal Bank of Scotland, as well as smaller organisations and ambitious start-ups. I also launched my own international drinks magazine called Hot Rum Cow which, in 2015, was voted the world's best drinks publication at the Spirited Awards in New Orleans. And two years previously, I was named Scottish magazine publisher of the year in the PPA Awards. In addition, from 2015 to 2019, I owned and managed World Whisky Day.
Prior to launching White Light Media, I was Editorial Director of Brass Tacks, which became the publishing division of Chime Communications plc, and worked as a business journalist at Haymarket Media Group and William Reed Business Media.
I also spent a year in Istanbul working as a newspaper reporter. That was a memorable experience, but I've learnt a lot in all my roles – from talented mentors, clients and colleagues.
Having now passed White Light on to a senior employee in a management buyout, I've returned to my first love – working one-to-one with clients, to create outstanding results together.
Interviewing Keith Skeoch, Chief Executive of Standard Life Aberdeen plc at the Scottish Business Network in London, June 2019